NOVEMBER 13 TO 14
FORUM ABOUT
WINNING THE HEARTS
OF EMPLOYEES
+7 (495) 775-58-91
  8 (800) 775-58-91
BUY THE TICKET
key event ON INVESTMENTS INTO HUMAN CAPITAL ASSETS AND HAPPINESS IN BUSINESS
40 speakers FROM ALL OVER THE WORLD
650 GLOBAL AND RUSSIAN TOP MANAGERS
Edutainment: EDUCATION THROUGH ENTERTAINMENT
COMMUNITY OF THE MEANINGFUL LEADERS
MODIFYING BUSINESS ARCHITECTURE
регистрация на мероприятие закрыта

Уже участвуют

What is ReForum

PEOPLE MANAGEMENT REFORUM IS:

  • the conference on long-term investment in human capital assets
  • the event for top teams of small, medium and big businesses
  • the project created in order to change the Russian business community’s vision of the role of people in the development of successful companies and to increase the consciousness of the business choice
  • the space for the meaningful leaders capable of altering the standard approaches to management
  • the opportunity of learning about the current motivation management strategies through the example of the proven experience of Russian and foreign companies
  • the opportunity to find partners and associates

REFORUM WILL ANSWER THE QUESTIONS:

  • How to win the hearts of employees?
  • How do investments in people affect the capitalization of the business?
  • How to create, export and import the corporate culture?
  • How to make employees become the brand advocates?
WHAT IT
WAS LIKE
IN 2013
What
is
ReForum
on
37%
optimists outperform pessimists in terms of sales,
with medical expenses optimists 30% lower.
in
300billion
average costs American businesses
lack of motivation and emotional involvement of employees.
on
27%
higher profitability of companies
to higher levels of employee engagement.
20%
difference in shareholder value
high and low employee engagement.
at
1,2billion
Amazon.com bought Zappos.com, which uses happiness as a business model.
Through the happiness of their employees, the company increased business efficiency by 37% and sales by 31%.
for whom

FOR MEANINGFUL TOP MANAGEMENT

  • you know the real needs of your company
  • you know in what way your company can be the best on the market
  • you know the financial performance of your business
  • you know the "weak points" of your corporate culture
  • you understand what motivation approaches will work most effectively
  • you are the carrier of the brand values

IF YOU ARE

  • CEO of Western and Russian companies
  • Owners of small and medium businesses
  • HR-Directors
  • T&D-directors
  • Internal Communications directors
  • Marketing directors
TAKE YOUR PART
in the project

Leaders of happiness

MODEL OF EMPLOYEE MOTIVATION

The companies that have values and articulate them are more attractive to employees. Values are more important than technology.

JENN LIM
The partner of Tony Hsieh in Zappos.com, CEO of Delivering Happiness
JENN LIM

The more information you give to your employees, the more responsibility they assume

GOR NAKHAPETYAN
The Moscow School of Management SKOLKOVO, Coordination Board member
GOR NAKHAPETYAN

The main task of a company is to find the right people and to help them develop themselves.

ARTYOM AGABEKOV
Fabrika Okon, Adventum
ARTYOM AGABEKOV

The responsibility for happiness is shared in half by an employee and an employer. This is the only way it works.

IGOR STOYANOV
The founder of the PERSONA project
IGOR STOYANOV

A person's fate is defined by his temper. An organization's fate - by its corporate culture.

Tony Hsieh
CEO Zappos.com - the clothes, footwear and accessories online store
Tony Hsieh

Management not on the basis of fear but in accordance with the principles of happiness - this is the new capitalism.

DR. RAJENDRA S.SISODIA
Professor of Global Business in Babson College
DR. RAJENDRA S.SISODIA

The flow is a state of maximum concentration of all spiritual forces on a favorite business.

MIHALY CSIKSZENTMIHALYI
The creator of the theory about the "flow" state, a psychology professor and the former head of the department at the University of Chicago
MIHALY CSIKSZENTMIHALYI

Down with the system of office slavery. Categorically productive working environment - this is the office of the 21st century.

CALI RESSLER AND JODY THOMPSON
The founders of CultureRx company
CALI RESSLER AND JODY THOMPSON
WHEN YOU PUT

your heart and soul into your creation, you get the priceless result.

EVGENIY DYOMIN
The owner of SPLAT company
EVGENIY DYOMIN
THE GRATEST

key to success of a leader is a daily personal example.

TATYANA LUKOVETSKAYA
Chief Executive Officer of the retail department of ROLF
TATYANA LUKOVETSKAYA
Mihail Voronin
SEA "Podegiki"
Mihail Voronin

THE PURPOSES OF REFORUM

Best result

Help businesses in Russia to achieve the best results by popularizing new approaches in motivating people and meaning making in the work they do.

The leaders' community

Formation of the community of leaders who make the meaning in their own business, who affect the environment and are willing to implement changes into their companies and into their markets, thus creating new standards of doing business in Russia.

Inspiration and Motivation

To provide businesses with the tools and turnkey solutions to attract, engage and inspire employees. To motivate the top management to changes in the policy of working with people.

The new format of the event

To change the idea of the quality and format of business events in Russia.

RESULTS

You will learn about the experience

of creating a unique corporate culture and about employee motivation strategies of Russian and Western business leaders.

You will invest

in your personal and professional growth because the proposed solutions are applicatory and can be implemented at various stages of business development.

You will get the tools

for attracting, engaging and inspiring the talented people that keep in scale with your business.

You will save your time,

because on November 13 and 14 we will accumulate all the relevant information into the stated program topics that have been studied throughout the year of the project preparation.

You will meet new associates

and future partners in the most unusual way as a Network is the primary concern of the organizers.

You will certainly be inspired

for new achievements after associating with speakers and colleagues who share the idea of a happy and effective business!

Speakers

The owners and managers of International and Russian businesses

will argue, prove, engage and share the global best case studies and practices on winning the hearts of employees.

Alexey Marey

Chief Executive Officer, Member of the Executive Board, Member of the Board of Directors

Alexander Kravtsov

President of Ruyan Group, creator and owner of the Expedition brand

13 november1st day
14 november2nd day
1 BLOCK
Global trends in employment world: what is motivating people in XXI century?
Time Events
09:00 — 10:00

Registration of participants

10:00 — 10:15

Opening ceremony

10:15 — 10:45

Megatrends and future of talent

David Gray, Managing Partner, PwC

10:45 — 11:05

Changing the world of work for fun and profit. Happy Melly model

Lisette Sutherland, Director at CollaborationSuperpowers.com, Member of Board of Directors for Happy Melly

11:05 — 11:25

Evolution of missions in business

Philipp Guzenuk, Partner of Saint Petersburg Institute of Coaching, author of the program “Happiness in action”

11:30 — 12:00

Coffee break. Work of Toolshops gallery (exposition area)

2 BLOCK
Vital values in corporate world: myth or reality?
Time Events
12:00 — 12:20

White metallurgy — philosophy of transformation: business strategy or humanistic idea?

Alexander Filatov, Head of the representative office of Arkley Capital, managing assets of ChTPZ Group

12:20 — 12:50

Love and wealth of companies and people

Alexander Kravtsov, President of Ruyan Group, founder and owner of the “Expedition” brand

12:50 — 13:10

Toolkit for creation and maintenance of values-based environment for 25 thousand employees

Alexey Marey, Chief Executive Officer, Member of the Executive Board, Member of the Board of Directors Alfa Bank

13:10 — 13:30

Company values based on employees' values

Vincent Gentil, General Manager LEROY MERLIN RUSSIA

13:40 — 14:40

Lunch. Work of Toolshops gallery. Networking time

3 BLOCK
Leader and People: system of relations in Russian companies
Time Events
14:40 — 15:00

Interaction part

15:00 — 15:20

Integrity of the leader as the basis of the team integrity.

Arsen Ryabukha, Business-trainer of “Business Relations”

15:20 — 15:50

Unengaged employees — consequences for business

Ian Strickland, Managing Director OBI Russia

15:50 — 16:10

System of direct communication from General Director

Mikhail Slobodin, Head of VimpelCom Russia

16:10 — 16:40

Coffee break

16:40 — 17:00

Blue-collar workers. What we know about their motivation and why we should know it.

Grigoriy Kotomin, General Manager CG Quorum

17:00 — 17:20

Transformation of industrial organization. Success of the enterprise built up on the personal success of employee.

Petr Zaychenko, Brewery Operation Director SUN InBev, OJSC (RUK East), Member of Anheuser-Busch InBev

17:20 — 17:40

Corporate culture as the fundament for brand. Is the export of corporate culture possible?

Aram Pakhchanian, Vice-President ABBYY

17:40 — 18:10

Coffee break. Work of Toolshops gallery (exposition area)

18:10 — 19:40

Panel discussion “How much costs the meaning of business or what games do you play with your employees?”

Moderator: Gor Nakchapetian, Nakhapetyan, Chairman of the Alumni Board of the Moscow School of Management SKOLKOVO

Participants:

  • Alexey Marey, Chief Executive Officer, Member of the Executive Board, Member of the Board of Directors Alfa Bank
  • Alexander Kravtsov, President of Ruyan Group, founder and owner of the Expedition brand
  • Boris Bobrovnikov, Director General, CROC
  • Vladimir Shigaev, Country Manager Russia & CIS — Chairman of the MC, AGC Glass Europe
  • Mikhail Slobodin, Head of VimpelCom Russia
  • Andrei Sharonov, Dean, Moscow School of Management SKOLKOVO
19:40 — 19:55

Official closing of Day One

19:55 — 22:00

Gala dinner, entertainment program

Show
1 BLOCK
Congress-hall: Newest approaches to management and motivation
Moderator: Yuri Belonoschenko
Time Events
09:00 - 10:00

Welcoming coffee

10:00 - 10:30

Highest performing team – trust and inclusiveness

Joe Watt, Chairman of the Management Committee and Managing Partner, EY CIS

10:30 - 11:00

Crisis of alpha leaders in the age of entrepreneurship.

Vladislav Solodkiy, Managing Partner at Life.SREDA venture capital fund

11:00 - 11:30

Leader or manager. The scale of influence. Michelin case.

Alexandre Dianin-Havard, Founder of Virtuous Leadership Institute

11:30 - 12:00

Coffee break

2 BLOCK
Congress-hall: Engaging leadership. Moderator: Sergey Gorbachev, Chief Executive Officer, The strategic event agency «Podegiki»

Hall “Singapure”: Round table. Moderator: Mikhail Voronin, Chairman of the Board of Directors, The strategic event agency «Podegiki»
Время Congress-hall Hall “Singapure”
12:00 - 12:20
12:00 - 12:20

Leading thru (to) the hearts of people

Oksana Staniszewska, CAO Amrest Russia

12:00 - 13:20
12:00 - 13:20

ROUND table:

“Love triangle: Internal Employer branding, External Employer branding and consumer branding”

Participants:

  • Vladimir Shkrobov, Head of corporate culture and social programs Department, Bank of Moscow
  • Andrey Aliasov, Founder and CEO of Changellenge
  • Anastasia Sergeeva, HR Director Johnson & Johnson Russia, Ukraine, CIS and CEE, Consumer business
  • Irina Spiridonova, Employer Branding Manager, Mars, CIS
  • Mikhail Kostylev, Managing partner Jobingood
12:20 - 12:40
12:20 - 12:40

Method of attitude change inside the company.

Vladimir Gerasichev, Founder and business-trainer of “Business Relations”

12:40 - 13:00
12:40 - 13:00

Management by frame of mind

Marina Baborina, Owner and Chair of the Board of Directors of the Almaz Group Ltd.

13:00 - 13:20
13:00 - 13:20

Power of dream in business

Natalia Sindeeva, General director, TV “Rain”

13:30 - 14:30

Lunch

3 BLOCK
Congress-hall: Case studies from international corporations. Moderator: Yusup Adaev, Chief Business Development Officer, The strategic event agency «Podegiki»

Hall “Singapure”: Round table

Hall “Rio de Janeiro”: Game “Hierarchy”
Время Congress-hall Hall “Singapure”
14:30 - 14:50
14:30 - 14:50

Winning the Hearts – in the face of ongoing change. Engaging leadership concept.

Jenny Merry, UK Talent Consulting Lead, Aon Hewitt

14:30 - 16:00
14:30 - 16:00

Round table:

“Challenging motivation zones: line personnel”

Participants:

  • Vladimir Shigaev, Country Manager Russia & CIS — Chairman of the MC, AGC Glass Europe
  • Grigoriy Kotomin, General Manager CG Quorum
  • Leonid Khanik, Managing Partner, Concept Group
  • Natalya Rychkova, Head of corporate communications, Globus
14:30 - 16:00

Game “Hierarchy”

Moscow School of Management SKOLKOVO

Presenters:

  • Svetlana Pashkevich, Director of Open-Enrollment Programmes
  • Elena Bondarenko, Programme Director SKOLKOVO Practicum. Programme for directors
14:50 - 15:10
14:50 - 15:10

Ambassadors of changes: direct dialogue to the leader. Сreating a safe environment for transformations.

Andres Graziosi, CPO Head Russia Novartis

15:10 - 15:30
15:10 - 15:30

Transforming organisation. Creating mutual trust between leaders and employees

Cezary Piskorz, HR Director Philips, Russia and CIS

15:30 - 15:50
15:30 - 15:50

Transparency of career development – a risk or shift for company and employee?

Ruthie Zeltzer, Chief Human Resources Officer, MSD/Merck
Sergey Avdeenko, Communication manager, MSD/Merck

16:00 - 16:30

Coffee break

4 BLOCK
Congress-hall: Nonfinancial factors and business efficiency. Moderator: Sergey Lvov, General director of AXES Management

Hall “Singapure”: Round table. Moderator: Andrey Astakhov, Specialist for non-material motivation, Employer brand Department at M.Video
Время Congress-hall Hall “Singapure”
16:30 - 16:50
16:30 - 16:50

Organization health index and vitality of Russian companies

Mikhail Blagutin, Business development manager, McKinsey & Company

16:30 - 17:30
16:30 - 17:30

Round table

“Gamification as a motivation instrument. Pros and cons”

Participants:

  • Aliya Rakimgulova, Vice-President of worldwide support, Acronis
  • Yuri Fedoseev, Founder and CEO at DaOffice
  • Danila Zharov, Founder and CEO Play!
  • Pavel Karasev, IT Director, Chiesi Pharmaceuticals
16:50 - 17:10
16:50 - 17:10

Correlation between engagement and business efficiency. Cases of "Sistema” subsidiaries.

Elena Vitchak, Vice President, Head of HR Department, Sistema JSFC

17:10 - 17:30
17:10 - 17:30

Crisis as a platform to increase employees engagement

Vladimir Mosny, General Manager of Hilti,Russia / Head of Hilti EE

17:40 - 18:10

Coffee Break

18:10 - 19:10

Best Employers Study Russia 2014 Award Ceremony

More than 100 companies took part in the Aon Hewitt and AXES Management survey in 2014. Who are 10 best employers in Russia?

19:10 - 19:30

Closing Ceremony

19:30 - 22:00

Gala dinner. Evening program

Show

Price for Participants

What is included in the ticket price
стандарт 1
48 500
стандарт 2
48 500
оптимум
68 500
бизнес
99 000
Participation in ReForum, day 1: Show-Conference, Toolshops Gallery
The new feeding format from Diamond catering (coffee breaks, lunches)
«Happy Box» and participant package with business surprises from the project organizers and partners
Participation in ReForum, day 2: master classes, workshops, Toolshops Gallery
Simultaneous interpretation
Participation in the gala dinner and the concert program on November 14
Providing ReForum materials: the speakers’ presentations and database of the partners
VIP seats in the Hall
Dinner with the speakers on the first day of the event
VIP-Lounge
VIP coat room
See the entire table
регистрация на мероприятие закрыта

Price for Exhibition Space

Do you want to have a place in the Toolshops gallery?

A unique opportunity to introduce yourself by means of our special offer for the partners!

250 000rub.

Comments of the participants

14
november
2014

The announcement of the results of the study conducted in 2014 will take place under People Management ReForum «Winning The Hearts» Russia 

APPLICATIONS SUBMITTED BEFORE
september 7, 2014
Offer
Best Employers
Study 2014

what is it?

Best Employers study was first conducted in 2001 in the United States by Aon Hewitt and is repeated annually since then.

By 2003 the study had entered the international arena and the employers ratings had been created in more than 35 countries.

Over the last 5 years more than 7,000 companies in 60 countries have been involved into the study, and more than 5 million employees have been surveyed.

In Russia the study has been carried out since 2006. It has been conducted by 250 companies represented at the Russian market.

THE STUDY CONTAINS
MORE THAN 83 METRICS
ALLOWING TO ESTIMATE:

  • The factors affecting personnel turnover
  • The degree of employee engagement for different age groups
  • The degree of leadership loyalty
  • The true reasons for satisfaction with the job
  • The comparison of Russian and European indicators
the study
conducted by

November, 13-14
SKOLKOVO

143025, Moscow District., Odintsovo Region, Skolkovo village, Novaya st., 100

on the map

Partners

GENERAL PROJECT PARTNERS

PROJECT PARTNERS

PROJECT MEDIA PARTNERS

ORGINAZATIONAL PARTNER

Has been recognized as the best event-agency of 2011 and 2012, is the winner of many Russian and foreign awards, including joining the short list of the international awards: the UK Event Awards 2011 and the Gala Awards.

SEA "Podegiki" has been successfully operating on the Russian market for more than 11 years having held more than 900 events for leading Russian and international companies around the world.

Learn more

Contacts

Moscow, Dmitrovskaya metro station
2nd Khutorskaya str., bldg 38A, office 111

+7 (495) 775-58-91

send a letter

HOW TO FIND US?

HOW TO FIND US

  • Dmitrievskaya meto station (the first couch coming from the city center)

    Exit to the left after passing the glass doors, continue walking along the pedestrian subway straight to the first turn to the left. After passing the pointer "to the 2nd Khutorskaya str." go up the stairs and out into the street.

  • Go through the archway between the dwelling house and "L'Etoile" shop and go right ahead for 10 to 15 minutes (crossing two crossroads with traffic lights). Coming up with the "Mirland" business center (bldg 38A/9 from the side of the road) enter the central checkpoint. Show your passport and obtain a guest pass to the company "Podegiki" in the pass office.

  • Turn left after the turnstile and the guard and exit the building. Then go to the right on the crosswalk up to building 15. Get around the building 15 on the left side and enter the entrance No 1. Go upstairs to the 5th floor, go up one more stairwell and push the bell button.
Julia Ryzhova
Senior project manager
+7 (926) 553-36-73
write a letter
Olga Abramova
Producer
+7 (926) 203-30-38
write a letter
Tatyana Roik
PR-manager
+7 (985) 912-24-15
write a letter

Sign up

I want to receive the newsletter!

become a Speaker

Tell us about your company

buy a ticket

BEST EMPLOYER STUDY 2014

become a partner

exhibition space in the gallery Toolshops?

Shamis Eugene about 20 years helping to develop and implement sustainable development projects for corporations, regions and cities with his team. Evgeniya Shamis about 20 years helping develop.

In addition to the core activities Eugene collaborates with projects aimed at development of the regions and corporations: TEDxPerm, regional economic forums, CityCamp (St. Petersburg), Shabuninskie reading (Volgograd), the program YBLF, Fair Projects (IREX), Alfa Fellowship, Scholarship Program Fund Potanin, young Leaders Forum (AIESEC). Eugene is on the Board of Trustees to be held in August 2012 in the Russian International Congress of AIESEC (110 countries, 1,400 participants).

Her clients from different sectors: Neft, Rusnano, Russian Railways, MTS, RUSAL, Orion-Pharma, Financial University under the Government of the Russian Federation. Eugene holds strategic sessions for management teams, acts as a facilitator and as a coach, moderator forums (main leading RusInnoMed Forum for Innovation in Medicine). teaches at the Academy of National Economy under the Government of the Russian Federation (program BA and MBA).

What is Podegiki?

Podegiki - is a full cycle strategic event agency. We organize events that solve our clients’ business problems. We provide HR events, MICE, event marketing.

Podegiki have organized more than 800 events in Russia and in foreign countries within 10 years.

WHAT DOES THE AGENCY PROVIDE?

  • Integrated service for big corporate clients, the organization of all types of events during a year;
  • The organization of large-scale events.

Our clients

Our award

  • Ukrainian Event Awards 2013 - «Best congress/conference» category
  • Best Event Agency 2012 (AKKMR version)
  • Gold Puzzle Award 2012 – “Best Team Building Project” category
  • Best Event Agency 2011 (AKKMR version)
  • «Corporate Event of the Year 2011»
  • Short list of the UK Event Awards 2011
  • Short list of the Gala Awards
  • 1st place in the EVENT.RU magazine phone survey